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    Crown Royal’s digital collectible sends care packages to troops

    Diageo’s Crown Royal has partnered with Salesforce NFT Cloud, Crossmint and Vayner3 to launch the Canadian whisky’s first digital collectible, per a news release. From now until Dec. 31, U.S. fans aged 21 and older have the opportunity to nominate someone deserving to receive a digital collectible. For every collectible claimed, a...



    As retailers sell more ads, marketers’ frustrations and fears grow

    Despite recessionary warnings sounding ahead of the holidays and brands tightening their belts, one area of...


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    Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

    Maximum Effort, the production company and digital marketing agency founded by Ryan Reynolds, brought five brands...

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