Gap pumps breaks on retail media unit
Gap has hit pause on its retail media unit that sells ads after just over a year, Business Insider reported. The company confirmed the news in an email to Marketing Dive.
Unveiled in February 2022, GPS Media was intended to help the embattled retailer attract brands interested in placing ads on Gap’s...
Agencies
How Silicon Valley Bank’s collapse could compound a marketing slowdown
The stunning collapse of Silicon Valley Bank (SVB) last week has sent out shockwaves across multiple...
Creative
Amazon Prime embraces mustaches in global campaign with Olivia Wilde
Amazon is highlighting its Prime membership perks with a new global campaign and tagline, “It’s...