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    Crown Royal’s digital collectible sends care packages to troops

    Diageo’s Crown Royal has partnered with Salesforce NFT Cloud, Crossmint and Vayner3 to launch the Canadian whisky’s first digital collectible, per a news release. From now until Dec. 31, U.S. fans aged 21 and older have the opportunity to nominate someone deserving to receive a digital collectible. For every collectible claimed, a...

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    As retailers sell more ads, marketers’ frustrations and fears grow

    Despite recessionary warnings sounding ahead of the holidays and brands tightening their belts, one area of...

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    Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

    Maximum Effort, the production company and digital marketing agency founded by Ryan Reynolds, brought five brands...

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