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    Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

    Almost half (46%) of Netflix subscribers in the U.S. would consider switching to the streamer’s upcoming ad-supported tier, according to a new survey from Samba TV and Harris X that was shared with Marketing Dive. Forty-five percent of users were open to an option discounted by half of their current subscription...

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    Omnicom launches online retail practice as clients seek full-funnel view

    Omnicom Group is strengthening its e-commerce arm with the launch of Transact, a practice dedicated to...

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    League of Legends enlists Lil Nas X for championship anthem

    Riot Games, creator of online battle arena game League of Legends, has enlisted rapper-singer Lil Nas...

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