Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z
Almost half (46%) of Netflix subscribers in the U.S. would consider switching to the streamer’s upcoming ad-supported tier, according to a new survey from Samba TV and Harris X that was shared with Marketing Dive.
Forty-five percent of users were open to an option discounted by half of their current subscription...
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Agencies
Omnicom launches online retail practice as clients seek full-funnel view
Omnicom Group is strengthening its e-commerce arm with the launch of Transact, a practice dedicated to...
Creative
League of Legends enlists Lil Nas X for championship anthem
Riot Games, creator of online battle arena game League of Legends, has enlisted rapper-singer Lil Nas...