Molson Coors and DraftKings turn Super Bowl ad into betting opportunity
Molson Coors is upping the stakes for its first Super Bowl advertisement in 30 years through a partnership with sports-betting platform DraftKings, according to information shared with Marketing Dive.
For the collaboration, consumers are encouraged to bet on details of the spot ahead of the big game for the chance to win...
Agencies
Unilever first to test Disney’s identity integration with Trade Desk
Unilever, in collaboration with Mindshare, is the first brand to test the integration of Disney's Audience...
Creative
Rémy Martin blends generations, traditions in Lunar New Year campaign
Luxury cognac brand Rémy Martin has gathered a group of cultural influencers to toast the Lunar...