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    Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

    Molson Coors is upping the stakes for its first Super Bowl advertisement in 30 years through a partnership with sports-betting platform DraftKings, according to information shared with Marketing Dive. For the collaboration, consumers are encouraged to bet on details of the spot ahead of the big game for the chance to win...

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    Unilever first to test Disney’s identity integration with Trade Desk

    Unilever, in collaboration with Mindshare, is the first brand to test the integration of Disney's Audience...

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    Creative

    Rémy Martin blends generations, traditions in Lunar New Year campaign

    Luxury cognac brand Rémy Martin has gathered a group of cultural influencers to toast the Lunar...

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