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    Real estate marketer Rent. creates TikTok solutions platform

    Dive Brief:

    • Rent., a marketing company catering to real estate rentals, has created a new tool, RentSocial. for TikTok, that will help bring visibility to posts by property managers using the platform, according to a press release
    • The new tool will enable property owners to develop TikTok campaigns that are informed by the company’s first-party data, which includes that of more than 50 million users.
    • With the addition of the automated service, Rent. becomes the only broad-based listing service to offer TikTok marketing solutions for the multifamily industry. The tool comes as advertising demand on the platform continues to expand.

    Dive Insight:

    Though still new relative to its competitors, TikTok has managed to build a stand-out ads business that has attracted marketers across countless industries. Though, as it continues to blossom, the odds of being seen are likely to grow more difficult, providing companies like Rent. the opportunity to provide services meant to help navigate the space.

    RentSocial. is advertised as a turn-key solution for companies listing on its network to create TikTok videos with “no effort from the client,” the release details. Those working with Rent. already can have their existing content leveraged to produce the content, with the marketing company then managing the strategy by using its first-party consumer data. 

    The move follows growing interest by those in real estate looking to target TikTok users, each who may be in different stages of their buying or renting journeys. TikTok reaches nearly 30% of those aged 20 to 29 and 16% of those aged 30 to 39 in the U.S, per Comscore data. Additionally, nearly 60% of Gen Z uses TikTok.

    “TikTok is not only the fastest growing social media platform, but also increasingly one of the primary destinations to get information and recommendations, with almost half of TikTok users saying the platform informs their purchase decisions,” said Rent. CEO Jon Ziglar in the release

    Currently seated as the fastest-growing social media platform, TikTok is influencing nearly every aspect of the marketing industry. In recent months, Instagram recently adopted many TikTok hallmarks, as did the NBA’s new app. The company has also hinted at creating product fulfillment centers to better enable companies to deliver products advertised on its platform.

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