Tech

Agencies, consultancies step up metaverse investment, experiments

Accenture has made a strategic investment in Forma Vision, a provider of livestreamed video technology that...

Tech January 30, 2023

Has TV ad measurement’s day of reckoning finally arrived?

It’s just weeks into 2023 and stakeholders throughout the media-marketing ecosystem have already moved pieces on...

Tech January 30, 2023

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

Tech January 24, 2023

9 marketing trends to watch as 2023 tests transformation bets

Tech January 18, 2023

C-store chains are betting on retail media in 2023. But at what cost?

Tech January 13, 2023

Meta adds additional ad targeting restrictions for teen users

Tech January 12, 2023

Consumer support for ads in streaming services remains solid, study finds

Tech December 20, 2022

Tone is business-critical in 2023: Why static brand guidelines won’t work

Tech December 12, 2022

Heineken tests attention-based metrics to track sponsorship success

Tech December 7, 2022

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Tech December 5, 2022

Live shopping comes to select NYC holiday window displays

Tech November 28, 2022

Amazon nears $10B in quarterly ads revenue while digital peers slump

Tech October 28, 2022

Amazon unveils suite of new video advertising products

Tech October 26, 2022

Kroger’s retail media guru on CTV ambitions and vanity metrics

Tech October 21, 2022

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers

How Hollister and Forever 21 manage long-term creator relationships

Vans creates traveling 10-foot replicas of its shoes

Nerf launches into NIL marketing, AI imaging with social content

Budweiser rallies over 100 influencers for World Cup effort

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