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Heinz enlists vegetarian vampire for return of Tomato Blood ketchup
September 29, 2022
Duracell calls on tech geeks to energize new TikTok page
September 22, 2022
How an empowered creator economy is challenging marketers
September 20, 2022
Amazon ads top engagement ranking, but TikTok holds innovation crown
September 7, 2022
Gap highlights culture shapers with ‘Icons’ campaign, NFT contest
September 7, 2022
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State Farm CMO who brought back the Jake spokes-character retires
State Farm marketing chief Rand Harbert is retiring from the insurance company on Jan. 1 following...
Strategy
September 29, 2022
Starbursts’ biometric safe is filled exclusively with coveted ‘Pink’ flavor
Mars Wrigley brand Starburst is once again tapping into meme culture with the unveiling of its...
Strategy
September 29, 2022
The realities of a unified CTV measurement tool may shock advertisers
Strategy
September 28, 2022
Why Sonic drove away from in-car commercials for its latest campaign
Strategy
September 26, 2022
Clorox wipes the slate clean in new brand platform
Strategy
September 26, 2022
Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
Strategy
September 23, 2022
Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
Strategy
September 22, 2022
Brands are driving cultural change — here’s how agencies can too
Strategy
September 19, 2022
How Patagonia’s shakeup challenges marketers to act on sustainability
Strategy
September 16, 2022
Why brands are creating original songs for TikTok
Strategy
September 15, 2022
Walmart vies for bigger holiday ad budgets with self-service expansion
Strategy
September 14, 2022
Starbucks is launching an NFT marketplace
Strategy
September 13, 2022
Cold beer, hot planet: How two very different beer brands respond to climate change
Strategy
September 13, 2022
GM becomes first brand to integrate with NBCU’s data platform
Strategy
September 13, 2022
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