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Invisalign rejects the hassle of braces for creator-led social media push
May 25, 2023
Pepsi presses play on summer with Bad Bunny, Apple Music
May 17, 2023
NYX celebrates LGBTQIA+ gaming communities in new Pride campaign
May 16, 2023
Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up
May 11, 2023
How Taco Bell feeds hungry musicians and helps them ‘live más’
May 4, 2023
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Heinz honors ‘irrational’ fan love in first unified global brand platform
Heinz is unifying its global creative strategy under one brand platform for the first time in...
Strategy
June 1, 2023
How State Farm meets the challenge of Gen Z marketing with esports
State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting...
Strategy
May 31, 2023
How restaurants can get a slice of Gen Z’s $360B spending power
Strategy
May 31, 2023
Unilever’s chief digital and commercial officer Conny Braams departs
Strategy
May 30, 2023
In massive executive shuffle, Nike names new Jordan president
Strategy
May 25, 2023
Chipotle gears up for a fight with Street Fighter 6 activation
Strategy
May 25, 2023
McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up
Strategy
May 24, 2023
Peloton’s latest brand revamp arrives as revenue drops 22%
Strategy
May 24, 2023
Kraft Singles refreshes brand with bold colors, easier-to-open packaging
Strategy
May 23, 2023
71% of CMOs lack the budget needed to execute marketing strategy in 2023
Strategy
May 23, 2023
Pitching new business is busted for agencies and brands. Can it be fixed?
Strategy
May 22, 2023
Report: As CTV commands advertiser interest, fraud grows nearly 70%
Strategy
May 22, 2023
L.L. Bean ditched social media for May — here’s how it’s going so far
Strategy
May 18, 2023
AB InBev’s Kona beer surfs into summer with new name, brand refresh
Strategy
May 17, 2023
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