Strategy

Heinz honors ‘irrational’ fan love in first unified global brand platform

Heinz is unifying its global creative strategy under one brand platform for the first time in...

Strategy June 1, 2023

How State Farm meets the challenge of Gen Z marketing with esports

State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting...

Strategy May 31, 2023

How restaurants can get a slice of Gen Z’s $360B spending power

Strategy May 31, 2023

Unilever’s chief digital and commercial officer Conny Braams departs

Strategy May 30, 2023

In massive executive shuffle, Nike names new Jordan president

Strategy May 25, 2023

Chipotle gears up for a fight with Street Fighter 6 activation

Strategy May 25, 2023

McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

Strategy May 24, 2023

Peloton’s latest brand revamp arrives as revenue drops 22%

Strategy May 24, 2023

Kraft Singles refreshes brand with bold colors, easier-to-open packaging

Strategy May 23, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Strategy May 23, 2023

Pitching new business is busted for agencies and brands. Can it be fixed?

Strategy May 22, 2023

Report: As CTV commands advertiser interest, fraud grows nearly 70%

Strategy May 22, 2023

L.L. Bean ditched social media for May — here’s how it’s going so far

Strategy May 18, 2023

AB InBev’s Kona beer surfs into summer with new name, brand refresh

Strategy May 17, 2023

Invisalign rejects the hassle of braces for creator-led social media push

Pepsi presses play on summer with Bad Bunny, Apple Music

NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

How Taco Bell feeds hungry musicians and helps them ‘live más’

Don't miss out!