Creative

How legacy beauty brands are aging down to reach Gen Z

A futuristic digital science lab, Billboard-charting original songs and a computer-generated brand ambassador are just a...

Creative June 2, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

American Eagle is channeling sunshine and coastal vibes for its latest campaign and clothing collection, teaming...

Creative June 1, 2023

Marketing Dive Trendline on Consumer Packaged Goods

Creative June 1, 2023

Frito-Lay makes largest-ever investment in women’s sports for World Cup

Creative May 31, 2023

Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says

Creative May 30, 2023

WPP shakes up creative process with AI-powered content engine

Creative May 30, 2023

Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

Creative May 26, 2023

Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

Creative May 25, 2023

Mercedes-Benz names new CMO as auto transformation race heats up

Creative May 19, 2023

Oscar Mayer rebrands Wienermobile for first time since 1936

Creative May 17, 2023

Campaign Trail: Squarespace showcases how it makes anything possible

Creative May 12, 2023

Inside Propel’s first brand campaign with Michael B. Jordan

Creative May 11, 2023

Oatly challenges Big Dairy over climate impact with free advertising offer

Creative May 8, 2023

Inside Chipotle’s record-breaking Twitter promotion

Creative May 4, 2023

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

Invisalign rejects the hassle of braces for creator-led social media push

Pepsi presses play on summer with Bad Bunny, Apple Music

NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

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