Analytics

Streaming is still causing chaos — here’s what the numbers say

Consumers are faced with more streaming entertainment options than ever. However, despite the variety of choices...

Analytics June 2, 2023

IPG turns on quantum computing to supercharge campaign optimization

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications...

Analytics June 1, 2023

How Cashmere’s blend of culture and data is winning clients

Analytics May 26, 2023

As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Analytics May 19, 2023

Google will deprecate cookies for 1% of users in Q1 2024

Analytics May 18, 2023

Boycott narrows Bud Light’s lead in the premium beer category

Analytics May 17, 2023

Meta bets its advertising scale can differentiate new generative AI tools

Analytics May 11, 2023

Google starts testing generative AI in search, ads included

Analytics May 10, 2023

Gartner: 45% of executives have increased AI investments due to ChatGPT

Analytics May 9, 2023

Alcohol purchasing trends are changing — here’s what the numbers say

Analytics May 8, 2023

AB InBev showcases strong Q1 results, resilience in face of recent controversy

Analytics May 5, 2023

Microsoft details plans to enrich AI-powered Bing as availability broadens

Analytics May 4, 2023

CMOs face even shorter tenures but some move on to bigger roles

Analytics May 3, 2023

Papa Johns taps fast casual veteran as CMO

Analytics May 3, 2023

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

Invisalign rejects the hassle of braces for creator-led social media push

Pepsi presses play on summer with Bad Bunny, Apple Music

NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

Don't miss out!