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Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers
January 19, 2023
How Hollister and Forever 21 manage long-term creator relationships
January 17, 2023
Vans creates traveling 10-foot replicas of its shoes
December 16, 2022
Nerf launches into NIL marketing, AI imaging with social content
November 30, 2022
Budweiser rallies over 100 influencers for World Cup effort
November 17, 2022
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Analytics
Agencies
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Ad spending forecast to grow 6% in 2023 as digital priorities shift
Advertisers are expected to spend an estimated $509 billion in 2023, up 6% from $481 billion...
Analytics
January 23, 2023
Netflix believes ads will eventually drive at least 10% of revenue
Netflix said it is pleased with early progress on an ad-supported tier that launched in November...
Analytics
January 20, 2023
NBA, StellarAlgo team up to streamline fan data across channels
Analytics
January 20, 2023
How pandemic trends will continue to inform consumer behavior in 2023
Analytics
January 18, 2023
Meta implements new system for addressing algorithmic ads bias
Analytics
January 10, 2023
NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
Analytics
January 9, 2023
Albertsons pilots Pinterest’s LiveRamp-supported clean room
Analytics
January 6, 2023
Meta, IRI team up to integrate in-store data with social ads
Analytics
January 5, 2023
Nielsen’s cross-platform measurement product sets launch date
Analytics
January 4, 2023
Social media top beneficiary as economy forces ad budget to shift
Analytics
December 22, 2022
Digital ad spend in November declined for first time since 2020
Analytics
December 21, 2022
Social media ad spend vulnerable as trust declines further, survey finds
Analytics
December 19, 2022
3 small business marketing trends to create lasting impact next year
Analytics
December 19, 2022
FTC hints at updating environmental claim guidelines
Analytics
December 16, 2022
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