Analytics

Disney, Netflix push into streaming ads could raise all AVOD ships

Magna Global downgraded its U.S. advertising growth forecast for next year from 5.8% to 4.8%, a...

Analytics September 30, 2022

Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

Almost half (46%) of Netflix subscribers in the U.S. would consider switching to the streamer’s upcoming...

Analytics September 28, 2022

Tripadvisor pushes beyond banner ads with data-driven content studio

Analytics September 21, 2022

Retail media makes up 11% of global ad spend, GroupM says

Analytics September 21, 2022

Roku enlists agencies to help small businesses with streaming ads

Analytics September 19, 2022

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

Analytics September 16, 2022

Amazon expands email marketing tools for brands seeking new customers

Analytics September 15, 2022

TikTok brand loyalty soars as Instagram, Facebook lose ground

Analytics September 15, 2022

Why partnerships are the biggest investment brands should make this year

Analytics September 13, 2022

Alcohol TV impressions slip amid return-to-normal push

Analytics September 8, 2022

It’s time for the next “real talk” within affiliate marketing

Analytics September 6, 2022

Back-to-school consumers are holding out for discounts

Analytics September 1, 2022

Pandemic friction between consumers and businesses is evident

Analytics August 22, 2022

Retail CMO budgets increased in 2022: Gartner

Analytics August 18, 2022

Heinz enlists vegetarian vampire for return of Tomato Blood ketchup

Duracell calls on tech geeks to energize new TikTok page

How an empowered creator economy is challenging marketers

Amazon ads top engagement ranking, but TikTok holds innovation crown

Gap highlights culture shapers with ‘Icons’ campaign, NFT contest

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