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    Agencies

    ChatGPT might change advertising — but it won’t revolutionize it

    Since debuting last November, OpenAI's ChatGPT has captivated the ad industry and beyond with an ability...

    4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

    Two of marketing’s top trade bodies shared a joint statement criticizing recent comments made by Interactive...