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    For Latinx-Owned Brands, Pop-Up Shops Aren’t Just Convenient—They’re a Lifeline

    There was a time when the pop-up shop was considered a niche outreach approach for traveling indie merchants. Now, it’s a tried-and-true marketing strategy employed by major and burgeoning brands alike. Pop-up retail has grown since the early 2000s into a go-to outreach tactic for brands looking to establish a presence outside of their more…

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