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    IPG turns on quantum computing to supercharge campaign optimization

    Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news is indicative of growing industry interest in technology areas like quantum computing, a field that promises to solve complex, data-intensive problems — including those related...



    Walmart Connect enlists creative partners to help brands craft better ads

    Walmart Connect, the retailer’s U.S. advertising arm, announced a group of new creative partners to help...


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    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

      Bacardi Rum will hold a series of global marketing activations under its ongoing “Do What Moves...

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